Thursday 10 September 2026
Dagens namn: Tord, Turid
Qualtrics now starts at $420 per month for its self-service Strategic Research product, while enterprise XM pricing remains custom. For a simple or medium-sized survey, SpaceForms is the cheapest option in this comparison: its free tier allows unlimited response collection, although only 10 responses are visible; SurveyMonkey and Zoho sit in the middle, while Alchemer is the strongest lower-cost option for advanced research features.
Prices below were checked on 8 September 2026. Prices are in US dollars unless stated otherwise, and can vary by country, tax and billing cycle.
| Tool | Public price observed | Free option | Main limit or condition | Best fit |
|---|---|---|---|---|
| Qualtrics Surveys | $420/month, billed annually at $5,040/year for Strategic Research | Free account | Strategic Research includes 1,000 responses shared across users. Wider XM Platform is quote-based. | Advanced research, enterprise XM and complex analytics |
| SpaceForms | $0/month; Pro $14/month or $144/year | Yes | Unlimited response collection on free tier, but only 10 responses are visible. Pro lists 5,000 responses. | Low-cost surveys and AI-generated questionnaires |
| SurveyMonkey | Team Advantage $30/user/month; Team Premier $92/user/month, both billed annually | Basic plan | Team plans start at three users. Basic has a 10-question limit and restricted response viewing. | Established survey work, reporting and collaboration |
| Zoho Survey | Plus $34.99/month or $299.99/year in the US App Store | Yes | Free plan has 10 questions and 100 responses per survey. Annual plans provide unlimited responses according to Zoho’s FAQ. | Value-focused businesses and Zoho users |
| Typeform | Basic $39/month or $28/month annually; Plus $79/$56; Business $129/$91 | — | Basic includes 100 responses/month; Plus 1,000; Business 10,000. | Design-led, conversational surveys |
| Jotform | Bronze $34/month billed annually; Silver $39; Gold $99 | Starter plan | Free Starter has five forms and 100 monthly responses. Bronze includes 1,000 monthly responses. | Forms involving payments, approvals and workflows |
| Alchemer | Collaborator $55/month or $315/year; Professional $165/month or $1,075/year | — | Annual allowances are 75,000, 100,000 and 125,000 responses across the listed plans. | Advanced logic, reporting and market research |
| Google Forms | Free; Google Workspace Starter observed at $7/user/month after promotion | Yes | Basic features and close ties to the Google ecosystem. | Simple internal surveys and data collection |
Qualtrics’ public self-service Strategic Research offer costs $420 per month when billed annually, or $5,040 per year. It includes 1,000 responses shared across users. The broader XM Platform remains quote-based, with pricing tied to planned usage and interaction volume.
Qualtrics is most suitable when a team needs several research programmes, advanced survey logic, experimental design, statistical analysis, dashboards, enterprise administration or experience-management workflows. Qualtrics also says its survey product supports 23 question types, more than 30 graph types and exports to formats including SPSS, Tableau, Power BI and Looker. Those figures are vendor-reported.
A small business running one customer-feedback survey is unlikely to need the full XM Platform. A dedicated insights team managing recurring research across customers, employees or products has a stronger case for the cost.
SpaceForms is the strongest choice when the priority is collecting responses without paying a subscription or hitting a collection cap. It can generate a survey from a description using AI, and it offers free NPS and CSAT calculators. The important limitation is visibility: unlimited collection does not mean unlimited free access to response data, because only 10 responses are visible on the free tier.
SpaceForms is newer and less established than the major platforms. It also has fewer integrations than Typeform, Jotform and SurveyMonkey. There are no published user totals or ratings to use as evidence.
SurveyMonkey is the safer middle-ground choice for organisations that value an established builder, collaboration, reporting and integrations. Team Advantage starts at $30 per user per month when billed annually, but requires at least three users. Free Basic is restricted, and paid plans can charge $0.15 for responses above the included allowance.
Zoho Survey offers a useful balance for businesses already working with Zoho CRM, Zoho Sheet or Zoho Campaigns. Its free plan allows 100 responses per survey, while annual plans provide unlimited responses according to Zoho’s pricing information. It is more practical for structured business surveys than a basic form builder.
Google Forms is the lowest-friction option for collecting straightforward answers and analysing them in Google Sheets. It is less suitable when you need sophisticated research logic, advanced reporting, a respondent panel or a central research programme.
Typeform’s one-question-at-a-time interface works well when the respondent experience and visual presentation matter. It is not the cheapest option for larger research projects: its Basic plan costs $39 per month but includes only 100 responses per month.
Jotform is a better Qualtrics alternative for payment collection, approvals, signatures and workflow automation than for sophisticated research analysis. Its free plan has five forms and 100 monthly responses, while Bronze costs $34 per month when billed annually.
Alchemer is the closest match here for teams that need serious survey logic, reporting and research question types without moving to an enterprise XM contract. It costs more than the other alternatives, but its published annual response allowances are substantially higher than those of most entry-level plans.
A 2025 Survicate analysis of 4,332 surveys from 460 companies reported a 12.85% median response rate for B2C surveys and 18.69% for mobile surveys. These figures describe Survicate customers rather than a universal industry standard. Survey length, audience, channel and incentives all affect results.
SurveyMonkey’s 2025 benchmark reported a 49.17% average response rate for email surveys sent to opted-in audiences with an existing relationship. The US Bureau of Labor Statistics cautions that response rates alone do not establish that a sample is representative or eliminate non-response bias.
SpaceForms wins for a founder, marketer or small team that wants to launch a survey at no cost and collect responses without a collection cap, provided the 10-response visibility limit is acceptable. SurveyMonkey is the better established team choice, Zoho is especially attractive for Zoho customers, and Alchemer wins when advanced research logic matters more than the monthly price. Qualtrics remains justified for enterprise research and experience management rather than for a single uncomplicated survey.
Qualtrics offers a free account, but its self-service Strategic Research product costs $420 per month when billed annually. The wider XM Platform is quote-based.
SpaceForms has the lowest paid entry price in this comparison because its free tier allows unlimited response collection. Only 10 responses are visible on that tier, so it is not unlimited free analytics.
Yes at entry level, although SurveyMonkey’s Team Advantage plan costs $30 per user per month when billed annually and requires at least three users. Its free plan has question and response restrictions.
Alchemer is the strongest lower-cost option in this list for advanced logic and research-oriented reporting. Qualtrics remains the broader enterprise choice when research is part of a wider XM programme.
